Due to the pandemic, there has been a consequent increase in online shopping that has brought to the fore various new technologies. Now, shoppers can try clothes on virtually before they buy.
For instance, through a virtual try-on solution, visitors in a jewelry store can try their virtual products via the iPads installed on the premises. This technology emerged in retail in the year 2012.
Over the years, it has overhauled and become more straightforward and user-friendly. Various top retailers like GAP and Walmart are about to roll it out shortly. Americans especially are embracing this technology as it has altered the way they shop.
What Are Virtual Try-Ons
It means the ability of people to try the items or products they wish to purchase and visualize them through their smartphone cameras and augmented reality.
This technology uses a blend of real-time image processing, machine learning, computer vision, and artificial intelligence. Through visualization, consumers can be sure about the size, style, and fit of a specific product before purchasing.
The pandemic has permanently transformed the way consumers buy various things. In such a scenario, this rising technology trend will alter the way online shopping is done and the customer experience.
The Popularity of Virtual Try-Ons Among Americans
A nationwide survey conducted in the U.S reveals that almost 30 percent of Americans have personally used this technology. Virtual try-on of clothing items are the most common. Eyewear and cosmetics categories follow it.
Over 47 percent of Americans voted their experience with this technology as very good. Furthermore, studies and surveys reveal that most Americans prefer virtual try-on as it allows them to make informed decisions regarding what they want to purchase.
Over 39 percent of millennials in America are more likely to buy from brands that provide this technology for buyers. Therefore, it has now become necessary for most retailers to offer it to their customers.
Why Are Virtual Try-Ons Becoming Popular?
An AR-based virtual try-on solution that supports powerful eCommerce platforms, like Shopify, Magento, WooCommerce, and BigCommerce, is beneficial for an online store owner. They can turn the buying process for their customers more experiential and futuristic.
The ability to offer personalization is one of the most significant advantages of this technology. It is what results in an enhancement in sales and greater profits. Many retailers also report an increase in the frequency of transactions after the incorporation of this technology.
Along with 3D product configurators, brands can provide their customers with customization options. It lets them create personalized products better suited to their audience’s needs.
Shoppers can also mix and match numerous products and view them as a whole. They can thus gauge whether it suits them or not. For instance, people can try on lipstick with varied hair colors or eyeshadows and make sure that they look great with one another.
Another example is trying on a pair of shoes with various clothing items and seeing if they complement each other or not.
With all these facts, it can be safely concluded that virtual try-on is set to rise in popularity in the upcoming times. Virtual try-on is not only practical but also fun. That’s why apart from being a sales tool, it is functioning as an entertainment tool as well.
This technology is no longer a futuristic one. Instead, it will become a necessary tool, without which people cannot imagine convenient and seamless shopping experiences.
