If you are a consumer, you obviously have a lot of options when it comes to buying products. You can buy in bulk, you can shop online, or you can go the local marketplace.
Because consumers have so many choices, it makes it hard to tell the difference between what is good and what is not. The same goes for the supply chain. It seems like every day a new product comes out. When it comes to building a product, the most important variable is the quantity. Some products are more expensive than others, but if you are going to get your hands on them, you need to be sure that they are worth the price.
There are basically different approaches to the problem of volume. In large corporations, the supply chain people handle all the product logistics—what you buy, when you buy it, even the best the company can make. That part is very detailed and expensive. In smaller businesses, the supply chain people just take orders and put them together. They don’t have to do the product volume planning, nor are they responsible for the quality.
You could also make your own product or they could just be sold in the stores. In case you don’t mind, I usually find that a good product is not worth the price. I think a lot of people are willing to bet they can buy a good product if they take a few minutes to read them.
Here’s a good way to describe it. Say you’re a carpenter. You make furniture for a living, and you need a good quality tool to do the job the best. But you don’t have a lot of money, and you don’t really know what you want.
I think the best way for you to describe this is in a “product” metaphor. Imagine you were an alcoholic, and you needed to make a lot of money, but you dont know what you want and you dont really know what you are good at. So you make a “product” out of this, and sell it to someone else, and then you are left with some money, but no good product.
In the case of a consumer product, we could say you need a “brand”. A brand is a product, but you can also think of brand as a product that has become a part of a set of beliefs that makes it valuable, and you as a person will be more likely to purchase your brand of product over the competing brand at some point in the future. This is all to say that a consumer product becomes a part of your belief system which makes it valuable to you.
While I can imagine that some people might think it’s not a good idea to buy something that’s become part of your belief system, I have to think that the benefits to you of a brand in that case outweigh any potential negatives. With a brand, you are not just buying a product; you are getting a set of beliefs. As a consumer, I can make purchases of brands on my own, and I really do believe that my purchase of a brand is worth something.
When I try to put stuff aside, I think I have to give a good explanation of the rationale behind it, and it’s often a matter of the context. For example, I have a good reason for purchasing a brand. I had a brand that was made for me and had a good reason for selling it. I’ve had a brand that was made for me and had good reasons to be sold.
It takes a lot of cognitive effort to make a rational decision, so it’s important to understand the context around your purchase. But, it can be a bit tricky to make good decisions from time to time. Like a lot of consumers, I’ve also bought brands that I didn’t like, and I feel bad about it.