It’s easy to forget that we’re thinking about stuff we don’t even need to think about. We’re thinking about stuff that is out of control and we need to have something to do with it. And if we don’t have that much to think about, we’ll go ahead and think about it all the time.
Brand marks are all about our inner thoughts and emotions and how much we allow them to be, or not. We are most likely to let our thoughts and emotions get out of control when we are in the “act” phase of our life. After all, the act phase is the time when we most need our inner self-awareness to be in control.
Brand marks are a really interesting concept. What exactly do they mean? Well, when we buy something we are essentially taking a brand out of our life and putting it on something we own. Brand marks are the marks in the brand (our name, logo, etc) that tell us how much the brand means to us.
Brand marks have a lot of good and bad things to them. Bad things, they usually show our brand value a little bit more. They also show us where our brand is strong. That is, where we are able to do something meaningful that other brands aren’t able to do. When we buy a company car we are effectively buying their marks and making them the car’s trademark. When we buy a house we are basically taking out their marks to show them our values and our ownership.
Just a few of us are all in the company of Mark, but that’s just a few of us.
If a company’s brands are strong enough to be used on other companies, then I say that, like a company’s marks, the company itself should be strong.
So when you buy a brand, its not just about the mark. Its about your brand. In our case, we all have one (or more) of these. The marks are things like We Love, We Do, We Believe, We Love, We Do, We Love. A company that is strong enough to use these marks on other companies, should also be strong enough to use the mark itself to help it stand out.
We’re talking about your brand, not your mark.
It’s the mark that sets you apart from all the other brands out there, right? So when you buy a brand, you are buying it’s own brand. You are buying what makes you unique. In our own case, we have a brand, our very own We Love, We Do, We Believe. It’s our mark. But we do not own the mark, we own the company.
This is one of the most important points I want to make. I think that being able to tell people about your company and brand is key to being effective at being able to market yourself. You shouldn’t waste your energy trying to be relevant and attractive without having a brand that you can identify with.