What do you think of when someone says “limited budget”? What is the first thing that comes to mind? Is it a lower income level, maybe an unemployed person? For some reason, many people believe that if someone has a limited budget then they are poor. This could not be further from the truth. In fact, we found in our research that there are lots of different types of consumers who have limited budgets but still need products and services for their families or themselves. still and else everything for bills monthly their pay they after money enough have’t don year per00,25 $ than less making people of half than More* : that means That). million 200 toclose (checkpay-to- paycheck livek25 $ under incomes with those of%45- 40 another while line poverty the below living people million 56 over are there, 2010 from statistics the at look you If. economy this in own their of fault no through job their lost who orizing downs to due off laid were but jobs stable had who consumers are There. lives our on has it impact the and change can finances our quickly how experienced all have we, Americans As. population income low a always not is consumer budget limitedThe . possible when products better in investments considering than rather inexpensive most is what purchase only they if time over more owing up end actually could households of types these time many that research our in found We’. others than lower be may income their though even – means any by poor as categorized be automatically not should and consumers budget limited of category the into fall would who people of examples some just areThese . money make and work to unable be to them cause that problems health or depression like reasons personal for individual unemployedAn- means modest of off living couple retiredA- all at job no or income low with person singleA- . car new a needed they because spending on back cut to have but, work whoParents-
